Fill in the blank: Reps are _____ percent more likely to schedule a meeting when using 3x3 Research?

The statement that reps are 50 percent more likely to schedule a meeting when using 3x3 Research is grounded in the evidence supporting the effectiveness of this research method. 3x3 Research is a specific strategy that encourages sales representatives to gather insightful, personalized information about their prospects. By doing so, reps are equipped with a deeper understanding of the person they are reaching out to, which makes their outreach efforts more relevant and engaging.

When reps utilize 3x3 Research, they can identify key pain points, recent company changes, or specific interests that resonate with their prospects. This tailored approach significantly increases the likelihood of creating a connection, leading to a higher success rate in scheduling meetings.

The percentages such as 30, 70, and 80 imply different levels of effectiveness, but the 50 percent increase is aligned with industry research that underscores the importance of preparation and knowledge in successful sales interactions, reflecting realistic yet aspirational growth in meeting scheduling success.