How does DiscoverOrg maintain the accuracy of its data?

DiscoverOrg maintains the accuracy of its data by employing a team of researchers who actively verify information. This hands-on approach ensures that the data is not only current but also reliable. Researchers systematically gather information from various trusted sources and reach out to companies directly to confirm details, such as contact information, organizational changes, and other critical data points. This method provides a level of scrutiny and accountability that automated processes or user-generated content cannot match, leading to a higher degree of accuracy in the database.

While user-generated content can be useful in some contexts, it often lacks the verification needed to ensure data accuracy. Similarly, synthesizing data from multiple unreliable sources may introduce errors rather than eliminate them. Automated software, while efficient for collecting large quantities of data, may overlook important nuances or fail to confirm the validity of the information, resulting in inaccuracies that the research team effectively mitigates through their diligent verification processes.