How does DiscoverOrg support lead generation efforts?

DiscoverOrg supports lead generation efforts by providing targeted lists of potential leads based on specific criteria. This approach allows sales and marketing teams to refine their outreach by identifying the most relevant prospects who match their ideal customer profiles. By leveraging detailed data, such as company size, industry, and specific job roles, DiscoverOrg helps organizations maximize their efficiency in generating leads. This targeted methodology increases the likelihood of engagement and conversion, making it a strategic tool for effective lead generation.

Other methods, like offering free leads without any criteria or relying solely on social media, would not provide the tailored approach needed for successful lead generation. Driving efforts with a focus only on existing customers also misses the goal of growing new business opportunities.