In terms of data categories, what does the term "organizational data" in DiscoverOrg encompass?

The term "organizational data" in DiscoverOrg primarily refers to information about company structure and personnel. This category encompasses critical details such as hierarchy, department functions, roles within the organization, and the relationships between different positions. Understanding organizational data allows sales professionals to identify key decision-makers, understand the reporting structures, and tailor their outreach more effectively based on the specific needs and dynamics of the company.

The other data categories listed do not fall under the umbrella of organizational data. Knowing product pricing strategies pertains more to marketing and sales strategies, while statistics on social media engagement relate to external marketing and public relations metrics. Likewise, metrics on employee productivity are more focused on performance evaluation rather than the organizational structure itself. Therefore, the focus on company structure and personnel makes the selected answer the most accurate representation of organic data within DiscoverOrg.