In the 10/80/10 email, what does the 80% represent?

The 80% in the 10/80/10 email structure represents the core content of the email, which is focused on delivering a short and sweet value proposition. This part is designed to convey quick bursts of information that grab the recipient's attention and effectively communicate the primary message without overwhelming them with excessive details. The use of concise, impactful statements is intended to engage the reader and pique their interest, ultimately encouraging them to learn more about the product or service offered.

This format acknowledges that busy professionals often skim through emails, and thus it prioritizes clarity and succinctness to resonate with the target audience efficiently. By leading with the value proposition, the email sets the stage for a more persuasive communication, aiming for a meaningful connection right from the start.