In what ways can DiscoverOrg data improve sales forecasting?

DiscoverOrg data can significantly enhance sales forecasting by providing comprehensive historical data and insights. This depth of information allows sales teams to analyze past performance trends, understand seasonal fluctuations, and identify patterns that may affect future sales. By leveraging historical data, teams can create more accurate projections based on empirical evidence rather than guesswork.

This historical context helps in recognizing which strategies have been successful in the past, enabling sales teams to replicate effective approaches or adjust their strategies to address any identified weaknesses. The extensive insights provided by DiscoverOrg enable sales forecasts to be informed and grounded in reality, which is crucial for setting achievable targets and making informed business decisions.

The other options do not effectively contribute to improved sales forecasting. Subjective opinions do not provide a reliable basis for predictions. Focusing solely on current sales numbers neglects historical context that is necessary for accurate forecasting. Lastly, limiting data to the last quarter would restrict the broader perspective needed to identify trends and patterns over time.