What feature can be used to understand a company's online search history and recent content consumption?

The feature that can be utilized to understand a company's online search history and recent content consumption is OppAlerts. This tool is specifically designed to provide insights into the activities and interests of target companies by tracking their online behavior. OppAlerts can notify users about significant changes or developments, such as new content being published or engagement with specific topics, which helps sales professionals tailor their outreach and understand the interests of their prospects.

In contrast, while Lead Tracker, Market Insights, and Data Analyzer offer their own valuable functionalities, they do not focus on online search history or content consumption in the same nuanced way as OppAlerts. Lead Tracker is generally more about monitoring potential leads and their engagement status, whereas Market Insights provides broader information about industry trends and positioning. Data Analyzer focuses on analyzing specific datasets rather than monitoring real-time online activities. Therefore, OppAlerts stands out as the feature most relevant to tracking a company’s online behaviors.