What feature in DiscoverOrg helps users track changes in company data?

The feature that assists users in tracking changes in company data is the alerts and notifications for data changes. This functionality is crucial for sales professionals, as it enables them to stay updated on recent developments within target companies. Alerts can notify users of significant changes such as leadership shifts, new funding rounds, mergers, acquisitions, or any other alterations that could impact their sales strategies or existing relationships. By leveraging this feature, users can react promptly to changes and adjust their outreach or engagement tactics accordingly.

In contrast, company reviews and testimonials, while valuable for understanding customer sentiment and brand reputation, do not provide real-time updates on company data. Monthly email newsletters may offer insights and updates but are not as immediate or actionable as alerts. Interactive webinars can enhance knowledge and skills but do not serve as a tool to track changes in company information.