What filters should WidgetCorp's SDR apply to find VP's of Marketing at Retail Companies in DiscoverOrg?

The correct approach for WidgetCorp's Sales Development Representative (SDR) is to focus on both the industry relevance and the specific roles within the company. By selecting the industry as Retail, they ensure that the search is limited to companies that operate within the desired market segment. This is crucial since marketing strategies and challenges can vary significantly between different industries.

Furthermore, targeting the department as Marketing ensures that the SDR is focusing exclusively on individuals who hold roles relevant to marketing activities, responsibilities, and decision-making processes. This aligns directly with WidgetCorp's objective of engaging with marketing professionals who are likely to benefit from their solutions.

Moreover, by specifying the seniority level as Vice President, the SDR seeks to connect with the top-tier decision-makers within the marketing department. This position typically involves significant influence over marketing strategies and budgets, making these individuals ideal targets for outreach.

In summary, this combination effectively narrows down the search to the most relevant prospects for WidgetCorp, ensuring that the outreach efforts are both efficient and potentially fruitful. The other options do not align as well with the intended targets regarding industry, department, and seniority for the SDR's objectives.