What is the primary purpose of following a company in DiscoverOrg?

The primary purpose of following a company in DiscoverOrg is to receive updates and insights. This feature allows users to stay informed about important developments within the company, such as leadership changes, new initiatives, and industry trends. By following a company, users can gain valuable information that enhances their understanding of that organization, which can be crucial for sales strategies, relationship building, and market analysis.

Staying updated with these insights can lead to timely engagements and informed discussions, allowing sales professionals to position their offerings more effectively. This proactive approach is essential for maintaining competitive advantage and ensures that users are always aware of the dynamics within the companies of interest. Other choices do not encapsulate the primary function of following a company in DiscoverOrg as effectively as receiving updates and insights.