What role does tech usage data play in DiscoverOrg's offerings?

Tech usage data is crucial in DiscoverOrg's offerings as it provides insights into the technologies that companies are currently utilizing. This information helps sales professionals identify potential leads and understand their specific needs or pain points. When sales teams know what technologies a company is using, they can tailor their outreach and solutions to match the capabilities or gaps in those technologies, making their approach more relevant and persuasive.

By leveraging tech usage data, sales professionals can engage in more informed conversations, ultimately leading to better-targeted sales initiatives and improving the chances of closing deals. This strategic approach allows them to identify not only potential customers but also the specific solutions that could benefit those customers based on their current tech stack.

Understanding this context is vital to recognizing why tech usage data plays a foundational role in effective sales strategies and customer relationship management within DiscoverOrg.