What should be included in the 80% portion of the 10/80/10 email template?

The 80% portion of the 10/80/10 email template is crucial for establishing a rapport with the recipient and creating a personalized connection. This section should focus on content that resonates with the individual, leveraging insights about their interests, challenges, or professional background. By including personalized connection content, you engage the recipient on a more meaningful level, demonstrating that you understand them and their needs. This approach increases the likelihood of capturing their attention, fostering a stronger relationship, and setting the stage for any subsequent information or proposals presented in the email.

The other choices, while relevant in their own right, do not align as closely with the objective of the 80% section. A summary of the proposal or company information might be more suitable for the 10% or 10% sections that focus on the specific offering or closing the email. Similarly, a call to action is imperative but fits within the concluding part of the email, which aims to prompt a response or engagement. Hence, focusing on personalized connection content is key for the majority of the email, allowing for effective communication and relationship building.