What should be included in the detail section of the Soundbite, Detail, Soundbite technique?

In the Soundbite, Detail, Soundbite technique, the detail section serves a critical purpose in providing depth and context to the initial hook (soundbite). A detailed explanation of the data source is essential because it enhances credibility and trust in the information being presented. By detailing where the data comes from, you establish authority and reliability, making your arguments more persuasive and your overall message more robust.

Including a comprehensive explanation helps the audience understand the validity of the data, its relevance to the topic at hand, and why it should matter to them. It supports the assertions made in the initial soundbite and sets the stage for the concluding soundbite, which typically reflects back on the main idea while reinforcing the key points made.

In contrast, options like catchy slogans, email summaries, or lists of competitors may provide some insight but do not contribute to the required depth and substantiation that a detailed explanation of the data source does. These aspects are less about supporting a central message with credible information and more about surface-level engagement, which diminishes the overall effectiveness of the communication strategy.