What should John's first steps be to get a better understanding of the accounts he inherited?

To gain a comprehensive understanding of the accounts he inherited, John should utilize a multifaceted approach, incorporating various resources available to him. Each option provides valuable insights that collectively enhance his overall comprehension of the organizations.

Starting with the ListMatch feature in DiscoverOrg allows John to seamlessly aggregate pertinent data on the companies, tailoring the information to better fit his needs. This tool is designed to streamline the process of identifying key attributes and contacts within each organization, facilitating a more profound understanding of their structure and potential business opportunities.

Searching the organizations on LinkedIn complements this by offering a more personal view into the companies, including their culture, recent news, and employee connections. This platform is instrumental in understanding the industry landscape and can also reveal potential networking opportunities that could be beneficial in establishing rapport.

Subscribing to the companies within DiscoverOrg is another strategic step. By doing so, John will receive real-time updates and alerts on developments related to those companies, which can be crucial for staying informed about major changes that could impact his sales strategies.

Combining these approaches provides John with a holistic perspective on the accounts that will inform his outreach and engagement tactics, making the option that includes all these actions the most effective strategy for gaining insight into the inherited accounts.