When determining the velocity for your cadence, what should you consider?

When determining the velocity for your cadence, it's important to take into account all relevant factors that can influence how quickly you can effectively engage with leads. This includes not only the number of leads you have but also the average response time.

Considering the number of leads allows you to understand your available workload and how many interactions you can realistically manage during a given timeframe. On the other hand, factoring in the average response time helps you gauge how quickly you can expect to receive feedback or engagement from those leads. This can inform how you structure your follow-up schedule and the frequency of your outreach efforts.

Incorporating both aspects ensures that you develop a cadence that is both sustainable and effective, enabling you to maintain high engagement levels without overwhelming yourself, while also optimizing your response strategy based on real-time interactions. This holistic approach to evaluating cadence velocity is critical for maximizing outreach efficiency and ultimately, your sales success.