When searching for employees in DiscoverOrg, what is the best filter an SDR should use?

Using the Keyword and Boolean filter is the most effective choice for an SDR when searching for employees in DiscoverOrg for several reasons. This filter allows for more precise and tailored searches beyond simply categorizing candidates by predetermined criteria like department, location, or job title. By incorporating keywords and Boolean logic, an SDR can create complex search queries that combine multiple parameters or terms, which helps to narrow down the results to find the most relevant candidates for specific sales efforts or outreach.

For example, using Boolean operators allows the SDR to include synonyms, exclude certain terms, or target specific phrases that are commonly used in various roles. This flexibility is crucial when searching through a large pool of potential employees, as it enables the SDR to pinpoint individuals with exact skills, experiences, or qualifications that align with their targets. This thorough and strategic approach can significantly enhance the efficiency of prospecting efforts and lead to better outcomes in sales initiatives.