Which method is used to gather data at DiscoverOrg?

The method of gathering data at DiscoverOrg primarily focuses on primary research. This involves obtaining information directly from the source rather than relying on pre-existing data or indirect channels. Primary research includes activities such as conducting interviews, making phone calls, and gathering firsthand accounts from professionals and organizations, which ensures that the data is accurate, relevant, and up to date.

By utilizing primary research, DiscoverOrg can verify and collect specific details about companies, their structures, decision-makers, and operational changes that are not available through other methods. This approach offers a level of specificity and reliability that is crucial in the competitive data enrichment landscape, enabling users to have the most current and actionable intelligence available for their sales efforts.

The other data-gathering methods, though useful in different contexts, do not prioritize the direct collection of information from original sources in the same way primary research does. Surveys typically involve collecting responses from a defined group but are limited by the sample and the questions posed. Crowdsourcing relies on contributions from a large group of people, which can lead to variability in data quality and reliability. Aggregated data compiles information from various sources, which may not be tailored or specific to particular needs.