Which metrics can be tracked using DiscoverOrg's platform?

The correct choice encompasses metrics that are vital for evaluating sales efficiency and effectiveness, both of which are key components of the sales process. Pipeline velocity measures how quickly deals move through the sales pipeline, indicating the speed of the sales cycle. Meanwhile, conversion rates track the percentage of leads that turn into actual customers, providing insight into the effectiveness of sales tactics and strategies.

Utilizing DiscoverOrg's platform allows sales teams to assess and refine their sales processes based on these metrics, ultimately leading to improved performance. By understanding pipeline velocity, teams can identify bottlenecks or areas needing improvement, while conversion rates assist in evaluating the overall success of lead generation efforts and the sales team’s ability to close deals.

The other options, while containing important business metrics, do not specifically relate to the sales processes and insights that DiscoverOrg focuses on. Engagement and testing costs, employee turnover and retention rates, and market share and product pricing do not directly pertain to the actionable insights needed to drive sales performance and strategy.