Which Miller-Heiman persona is described as "usually the budget holder but not always the signer"?

The persona described as "usually the budget holder but not always the signer" aligns with the Decision Maker in the Miller-Heiman framework. This individual typically has the responsibility to allocate financial resources for a purchase, indicating their influence in the budgetary process. However, being the budget holder does not guarantee that they will finalize the decision to sign a contract or agreement; this may involve others who have the authority to execute the purchase.

In many organizations, while the Decision Maker plays a crucial role in the evaluation and recommendation of potential solutions, the final signing authority may reside with someone else, such as a higher-level executive or a finance officer. This distinction is essential for sales professionals to recognize, as it helps them understand the nuances of the decision-making process and identify other key stakeholders who may also need to be engaged.

The remaining personas include Influencers, who may provide input and advice without holding budget responsibilities; End Users, who are the individuals that will use the product or service but do not typically influence budget decisions; and Buyers, who are primarily focused on the procurement side of the process but might not have decision-making authority. Each of these roles contributes differently to the sales cycle, highlighting why the Decision Maker is specifically characterized by the dual aspects of their