Which of the following can be included in creating a successful email campaign according to DiscoverOrg practices?

Personalized content plays a crucial role in creating a successful email campaign, as it significantly enhances recipient engagement. Tailoring the messaging to address specific needs, preferences, or characteristics of the target audience increases the relevance of the communication. This approach not only fosters a stronger connection with the reader but also boosts the likelihood of response, leading to higher conversion rates.

When emails contain personalized elements such as the recipient's name, relevant topics based on their interest, or information tailored to their industry, they stand out among a sea of impersonal communications. This practice aligns with the current trend where consumers expect companies to understand their needs and provide solutions that are directly applicable to them. In contrast, more generic topics or mass mailings are less likely to capture attention or elicit a positive response, as they can come across as spammy or irrelevant.